The title is neither a misnomer nor an attractive strategy to lure visitors, but a comparison; literally. The founder of Rough Guides, Mark Ellingham has compared the damage done by travelers as equivalent to that of the tobacco industry. He once encouraged people to take up traveling without thinking too much about it.

Ellingham feels that the amount of pollution caused by travelers is tremendous with the planes spewing an awful amount of CO₂ into the atmosphere. He rejects the idea of ethical travel. What about green travel?

‘The tobacco industry fouled up the world while denying [it] as much as possible for as long as they could,’ said Ellingham. ‘If the travel industry rosily goes ahead as it is doing, ignoring the effect that carbon emissions from flying are having on climate change, we are putting ourselves in a very similar position to the tobacco industry.’

The rate of pollution caused by planes is increasing gradually and is expected to treble by 2030. Ellingham is proposing green tax; a tax that should be imposed on all travelers in order to nullify the effect of environment destruction caused by him.

It looks like Ellingham is repenting his once-upon-a-time decision of letting the tiger on the prowl.

via Guardian UK